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Sharp PG-C30XA Operation Manual
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58AppendixGuide to Effective PresentationsRedBlueGreenBlackPresentation from SHARPOne of the most common mistakes in any type ofpresentation visual is the selection of type fontsthat are too small, too thin, or hard to read.• Background colours can subconsciously affect theaudience:Red—increases viewers’ pulse and breathing andencourages risk taking but can also be associated withfinancial loss.Blue—has a calming and conservative affect on theaudience but can also create boredom among corporateaudiences that are often inundated with this backgroundcolour.Green—stimulates interaction.Black—conveys finality and certainty. Use it as a transitionalcolour between slides when moving from one idea toanother.• Foreground colours create a major impact on how well anaudience understands and remembers a message.• Use one or two bright colours for emphasis.• Highlight important messages.• The eye has a difficult time reading certain coloured text oncertain coloured backgrounds. For example, text andbackground colours in red and green, and blue and blackmake for difficult viewing.• Colourblind individuals may find it difficult to distinguishbetween red and green, brown and green, and purple andblue. Avoid using these colours together.Fonts• One of the most common mistakes in any type ofpresentation visual is the selection of type fonts that are toosmall, too thin, or too difficult to read.• If you are not sure how well a given font will read on a screenat various sizes, try this: Draw a 15 cm 20 cm box on apiece of paper and print out several lines of text inside thebox with your computer printer at 300 or 600 dpi resolution.Vary the sizes of text to simulate headline, body and textcall-outs for any charts or graphs. Hold the printout at arm’slength. This is how your text will look on a 1.2 meter-widescreen at 3 meters, on a 2.3 meter-wide screen at 6.1 metersand a 3.7 meter-wide screen at 9.1 meters. If you cannotread the text easily, you should put less copy on your visualsor use larger typefaces.• Design your visuals so that they are visible by the viewer inthe last row.• Nothing will ruin your presentation faster than misspelledwords. Take the time to proofread and edit your work beforeyour visuals become a permanent part of your presentation.• Mixed case text is easier to read than text which is displayedin capital letters.• Another important attribute of fonts is whether any particularface is serif or sans-serif. Serifs are small, usually horizontalcross strokes that are added to the end of a letter’s mainstrokes. Because of their ability to coax the eye along theline of type, fonts with serifs are generally acknowledged tobe more readable.Sans-serifSerif |
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