Sony Cybershot,Cyber-shot DSC-W380 Brochure

Also see for Cyber-shot DSC-S600: Operating instructions Supplemental instructions Specifications Specifications Software guide

C O M P A C T A N D C H I C . S T Y L I S H A N D S L E E K .C Y B E R - S H O T W - S E R I E SDSC-W380 / W350 / W320 24mmWide Angle720pHD MovieRecording5XOpticalZoom14.1Mega PixelsSonyBIONZ™ Imaging Processor –power unleashedHigh-performance lensesthat show it allThe image sensor,where quality beginsEnormous amounts of data transformed intoimages of sublime beauty in the blink of an eye.Sony’s powerful “BIONZ” image processor doesall this and more.The result of years of accumulated expertise insemiconductor R&D, this lightning quick processorreproduces all the delicate nuances of the originalscene in images remarkably free of distractingnoise, even at high ISO settings. “BIONZ” alsoallows for fast, precise auto focus, auto exposureand white balance adjustments, as well as Sony’sintelligent Dynamic Range Optimiser (DRO), whichoptimises exposure and colour reproductionbased on the shooting environment. Capturethe best moments at sporting events, children’sactivities, and other fast-moving situations withcomplete ease and clarity.Sony’s advanced semiconductor technology.Brilliant, lifelike images are now yours for thetaking.In the beginning, there was light. And at the heartof every Cyber-shot digital still camera, it is theimage sensor that collects the light that eventuallybecomes your creation.Since the appearance of the first CCD (ChargeCoupled Device) in 1978, Sony has beendeveloping its own image sensors, culminating inthe release of the “Exmor” CMOS (ComplementaryMetal Oxide Semiconductor) sensor in 2007. Thishighly efficient low-voltage sensor producesimages with virtually no vertical striping and vastlyreduced image noise. And it’s remarkably fast too,making possible burst shooting in Sony digitalSLRs and rapid high-resolution imaging in SonyHD Handycam ® camcorders.“Exmor” reveals details that amaze and richtonality that takes your breath away. IncorporatingSony’s proprietary on-chip column A/Dconversion, “Exmor” delivers results with markedlydecreased noise and contributes to rapid imagedata processing. Leveraging on the “Exmor”advantage is the compact “Exmor R” sensorwhich utilises back-illuminated technologyto nearly double sensor sensitivity for clearerlow-light recordings such as a romantic candlelitdinner or a starlight-bathed landscape.The silky softness of a baby’s cheek or delicategleam of sunlight streaming through the trees – allthe wonders of the world revealed through the eyeof the lens.As a manufacturer of superbly crafted products,Sony equips its cameras with only the finest lens,empowering you to record life’s preciousmoments as you find them. We now offer twolens lineups that share the same outstandingperformance – Sony’s own “G” Lens series whichrepresents the pinnacle of our design philosophyand commitment to quality, and a special seriesdeveloped jointly with the esteemed Germanmanufacturer of precision optics, Carl Zeiss.All these lenses are subjected to stringent qualitycontrol measures and optimised to eliminatevirtually all aberrations. From the bright feathers ofa bird to the most subtle facial expressions, youcan now capture every incredible detail like neverbefore. Whichever Sony lens you choose, you canbe assured of the highest quality to satisfy nearlyany shooting requirement.Sony Redefines Your CameraDSC-W380DSC-W350DSC-W320