CONTACTPaul PhillipsEdelman for Samsung Australia+61 2 9291 3313paul.phillips@edelman.comSamsung Launches the NX11:the Latest NX System Camera and Lens Line UpCreate high quality images with the camera’s easy-to-use i-Function lensCES, Las Vegas – January 3, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media anddigital convergence technologies, has announced the launch of the NX11 - the latest addition to the highlysuccessful NX family of cameras. The NX11 is an upgraded model based on the NX10, compatible withthe new i-Function lens, introduced for the NX100. The NX11 will come complete with an 18-55mm i-Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver colorlens. The launch reinforces the company’s commitment to leading innovation in the compact systemcamera market.The i-Function lens puts the perfect picture at the fingertips of all photographers by providing anexceptionally easy way of controlling the camera. Because a typical camera user wraps their hand aroundthe lens when using the camera, the new i-Function system means that photographers can naturally usetheir left hand to change settings through a button built into the i-Function lens, without the need to takethe camera off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quicklyand easily by simply using the i-Function button and ring on the lens, resulting in easier and quickerconfiguration while shooting.The NX11 also has a focus on usability, with a change in the grip design to make shooting easier andmore comfortable. Additionally, it has a lens priority mode dial, to simplify searching for the best mode for